About This Project

BORA Speedhorse XT: Load Capacity Promotional Video

BORA commissioned this promotional video to raise awareness of their Speedhorse XT and refresh their social content with authentic, high-impact footage that demonstrated the product’s true load capacity. The goal was simple: prove the numbers, build trust, and create highly shareable footage for their trade audience.

We shot the video on a private outdoor site with professional ground worker and machine operator Danny Callow as on-camera talent. I developed the testing concept, structured the content around progressive “levels,” and scripted the intro and outro while leaving the central test sequence largely unscripted — the reality of the outcome was unknown, which added genuine tension and viewer interest.

To perform the stress tests safely and accurately, we brought in a telescopic handler through A.R.G. Groundworks Ltd to lift full packs of blocks, heavy equipment, and an industrial road roller onto the workstation. Danny handled the machinery operation, while I coordinated camera direction, safety considerations, continuity, and narrative pacing.

The result was a progressive build-up from safe working loads to extreme over-capacity testing — ultimately stacking over two tonnes of material and equipment onto a single workstation without collapse. The escalating structure not only demonstrated the product’s technical capability, but also created a natural storytelling arc that translated well into both long-form and short-form cuts.

Production & Deliverables

• Concept development & testing format

• Pre-production planning & coordination

• Scripted intro/outro & guided ad-lib talent direction

• Two-camera shoot (Canon EOS R + R6 Mark II)

• Safety planning in collaboration with the operator

• Full post-production (edit, sound mix, colour, graphics)

• Long-form YouTube edit

• Dedicated vertical short-form edits for social

Distribution & Use

The finished film was published through Tool Talk’s YouTube channels and clipped for Instagram, TikTok, Facebook, and YouTube Shorts. BORA also received usage rights to repurpose the footage for their own marketing channels and ongoing product promotion.