PRODUCT PROMO
BORA: Grabbing attention with extreme testing.
BORA wanted to prove what a pair of Speedhorse XT’s could really take, and turn that proof into content their trade audience would actually share. So we tested them to destruction. Or tried to.
THE WORK
ABOUT THIS PROJECT
Prove the numbers, build the trust.
Anyone can print a load rating on a spec sheet. BORA wanted to show it. Each Speedhorse XT is rated to over 800kg, so a pair carries over 1,600kg. The concept: set up a pair as a single workstation and progressively load it, level by level, from safe working load all the way into extreme over-capacity, filming exactly what happened.
We shot on a private site with professional groundworker and machine operator Danny Callow on camera, and brought in a telescopic handler to lift full packs of blocks, heavy equipment and an industrial road roller onto the workstation. I scripted the intro and outro but deliberately left the test itself unscripted, because nobody knew where it would break, and that genuine tension is what made it watchable.
The escalating structure gave the film a natural story arc that cut just as well into vertical shorts as it did long-form.