About this Project

Monument Tools — Ongoing Production & Content Partnership

Ongoing video and photography partnership with Monument Tools, supporting the brand’s continued evolution in how it communicates with and educates its trade audience.

Across the relationship, I’ve delivered a wide range of content including product launch videos, hands-on product demonstrations, and promotional content for Monument Masters focus groups held across the UK, USA and Australia. I’ve also supported with product photography where required, ensuring visual consistency across campaigns and platforms.

With a heritage spanning over 90 years, Monument Tools has consistently focused on innovation — not just in product development, but in how those products are marketed and explained. A key part of this strategy has been leaning into social media as a primary channel for education, transparency, and direct communication with the trade.

Working as part of the agency team, I supported Monument Tools in creating content for and managing their social media presence, with a particular focus on TikTok and YouTube. The goal was to establish the brand as a trusted source of information, demonstrating products in real-world scenarios and addressing genuine questions from working tradespeople.