SOCIAL CONTENT
Monument Tools: Ongoing content partnership
Ongoing video and photography for Monument Tools: product launches, demos and social-first content that turns a 90-year-old toolmaker's expertise into a direct line to the trade.
15K+
FOLLOWERS
1.2M+
VIEWS A YEAR
~100K
LIKES
ABOUT THIS PROJECT
Making a heritage brand feel native to modern platforms.
Monument Tools has always led on innovation, not just in the tools, but in how they're explained. The strategy: use TikTok and YouTube as a primary channel to educate the trade, demonstrate products in real-world scenarios, and answer the questions tradespeople actually ask.
Working as part of the agency team, I produced the video and photography behind it, product launches, hands-on demos, promotional content for the Monument Masters focus groups across the UK, USA and Australia, and product photography to keep everything consistent across campaigns and platforms.
“The quality of the content and the quality of production...
it's great content.”
Jonathan Collier - Managing Director, Monument Tools
Produced by Harrison as part of the team at Tool Talk.
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